Dr. Noah St John explains why people underuse AI: it threatens their identity. Most fall back on spell-checking instead. He offers a quick test: ask your team to rate their AI usage 1-10 and average the scores.
The fact is, every person on your team has a limit on how much output they'll allow themselves to produce, and you just gave them a tool, right? However, their internal neural architecture is treating that tool like a loaded weapon that's pointed right at their identity. Now, if they use it fully, they'll produce results that will shatter the ceiling they've been living under for their entire career. It feels a lot like death. So what do they do? Well, they use the AI for spell checking and email cleanup and avoid the features that would actually move the needle. All the unconscious reasons that we humans hold ourselves back from the success we're perfectly capable of. So here's the test. I call it the utilization score, and you can run it in less than 30 minutes right now. Then you ask each person on your team, on a scale of 1 to 10, how fully are you personally using this tool? Average the number.
