Dr. Noah St John argues that PDFs, lead magnets, and books are becoming obsolete as people turn to ChatGPT for answers instead. He connects this shift to broader problems of overwhelm and lack of focus, and explores what it means for the expert industry in an AI-driven world.
Really, that's the biggest problem that I see for most people today is just because of all the overwhelm, they're having an enormous problem focusing. Just, okay, let's get something done today. Let's ship something. Let's get it out the door instead of this constant just back and forth. So, in terms of AI, how we use it today for my example. So, you mentioned my website, noahstjohn.com. So, for everybody who's been on the internet for any amount of time, You know that prior to just a few years ago, I mean, very recently, you would give something as a lead magnet to give something of value so that you could build your email list, right? So, that's been around for about 25 years now. And so, people would give something like PDFs or reports or white papers or things like that. Well, with AI, and this is just one example, it's obvious that nobody's reading PDFs anymore. I mean, let's face it, nobody's really reading books anymore. Because all you have to do is go onto ChatGPT and say, hey, how do I do this? And there you go. And you're like, why do I need a book? And so, the expert industry is tanking and all of this stuff is freaking out a lot of people.
