Dr. Noah St John argues that traditional lead magnets and email sequences no longer work because buyers now expect instant answers from ChatGPT instead. He recommends replacing static PDFs with immediate interactive engagement, since the first responder wins the client.
So let's look at the problem, why the old lead magnets don't work anymore. All right, so the line I like to say is 2008 called and they want their lead magnets back. Now, we've heard a million times about lead magnets. Every marketer on planet Earth has talked about them for the last 20 years. But here's the problem. They don't work anymore and they don't work the way they used to. Why? Because prospects avoid traditional lead magnets and nurture sequences are not as effective as they were before because we're all overwhelmed with all these email, all this marketing, right? So we've got to address buyers' demand for instant answers. That's what buyers want today. That's what your buyers are looking for right now. They want instant answers. When was the last time you downloaded a PDF and read it? Exactly. You haven't done that for years, and neither have your buyers. So the old lead magnets fail to convert today's sophisticated buyers. Your buyers are looking for answers and they're looking for you. They just don't know that you are there ready to help them. All right. So that's what this is going to fix. So, the shift in buyer behavior is to now instant interactive engagement. Because why? Buyers are asking questions in plain English, right? They're going on ChatGPT. They're going on the LLMs. And that's what they're asking for. They want— they demand immediate interactive answers. And guess what? The first responder wins the client. If your competitors are giving them what they want, they're going to go to them and not you, even if you're better than them.
