Success requires mastering two games: the inner game of mindset, health, and relationships, and the outer game of business systems, marketing, and sales funnels. Excelling at only one leaves you incomplete.
Someone could be doing really well in one area of their life, but meanwhile they're struggling or stuck in another area. Yeah. For example, maybe your business is going really well, but your health is suffering. Yep. Or your relationships are going great, but your finances aren't so great and so forth. So you see, it's not just one-size-fits-all cookie cutter. It's very customized to each person, right? Yeah. So that's your inner game. But then we also have the outer game. That's everything you can see directly. So, you know, like in the investment world, that's all of the, you know, the marketing, In the internet space, it's your lead magnets, it's your sales funnels, it's your marketing copy, and so on and so on. All that stuff that we've been taught, you know, that people have spent, you know, tens of thousands of dollars on, all that outer game stuff. But it's only— and the point is, it's right in front of your face. You can see it. That's why it's called outer game. It's right there. Yeah. But it's only when you master inner game and outer game that you have the phenomenon called success.
