Adam's company hit seven figures four years ago and stayed stuck there despite hiring expensive coaches and marketing experts. He realized his problem wasn't tactics but mindset, what Noah calls the "inner game" versus the "outer game."
So I was speaking for about 30 minutes on exactly what we're talking about right now. I was walking off the stage and a man came up to me and he said, Noah, I wanna hire you as my coach. You are the coach I've been looking for. Now, I didn't know this man from Adam. Ironically, his name was Adam. True story. So you can see his video and many others on our website. But anyway, so I said, okay, well, what's going on? He goes, Noah, um, I own this company and we've hit 7 figures, but we have been plateaued for the past 4 years. Wow. And we have hit that income ceiling exactly like you were just talking about. And he said, I have thrown so much money at the problem. I've hired all these gurus, all these marketing guys. He named all the names. And he said, but we just can't break through that ceiling. He said, but as soon as I heard you speak about inner game and outer game and head trash, everything you just said, he said, I knew you were the coach I've been looking for.
