Dr. Noah St. John says 90% of launches fail and 10% succeed, so embrace failure and move fast. He breaks down three offer models (Done-For-You, Done-With-You, Do-It-Yourself) and shares how his Book-Done-For-You service turned a decade-long idea into a finished book in eight weeks. Focus on completing one offer before starting the next.
Don't be afraid of failure, embrace it and fail faster. This is exactly what I talk about in chapter 1 of The 7 Figure Machine. Everything starts with your offer. All right, if you don't have an irresistible offer, I don't know how you have a business because an offer is what people give you money for, you know, whether it's Podcast Paradise, whether it's The 7 Figure Machine, whether it's my 12-Week Breakthrough coaching program, whatever it is, you have to have an offer. Every successful business starts with one successful offer. And as you just stated, people start or stay in pre-launch mode for years. And by the way, this is what I've been fixing for 25 years now. So please call me. I'll help you. We'll get out of that. Oh my God, we can do it. But basically, if you think about the 3 types of offers, I talk about that right in chapter 1. The 3 types of offers are very simply done for you, done with you, and do it yourself. All right. So I break down each one in the book and you can just very simply think about done for you offers. Something like, for example, we have a book done for you offer because I've written 25 books, people kept asking me, Noah, can you help me write my book? So I said, hmm, there's an offer, right? There's a clue, right? And for all of you listening, think about what people are asking you all the time, your customers, your clients, what are they asking you for? Hmm, there's your next offer. And so we created a Book Done For You service. As a quick example, one of our Book Done For You clients is a stem cell doctor in Nashville. And he told me when he hired me that he'd been thinking about writing his book for 10 years. What did I just say? Thinking about writing his book. For 10 years. Did he have a book? No, he did not, right? Because he'd been thinking about it. So I helped him get it done. We got it done for him in 8 weeks. 10 years to 8 weeks. What does that tell you? Money loves speed, right? So that's the done for you. Then of course we have the done with you. For example, my 12-Week Breakthrough Coaching Program. Well, we help you make more in 12 weeks than you did in the last 12 months. And then of course you have the do it yourself. So that can be books, it can be ebooks, it can be online courses. I give you tons of examples of every one of those. But the fact is, For everyone listening to this program, you've got to make sure that you dial in at least one offer rather than trying to have 12 different offers that you don't even finish. Finish one offer, then go to the next one, next one. And by the way, I just want to say one thing real quick to your point, John, that you made a moment ago. 90% of the things that I've launched over these last 27 years, 90% of the things have failed, right? But just with the 10% that have worked, I've done pretty well, right? So the point is, don't be afraid of failure. Embrace it and fail faster.
