Flip the Abundance Switch (How to Win in Life) feat Jack Born (Deadline Funnel)

Jack Born explains why affirmations fail and introduces Afformations, a method that replaces positive statements with questions like "Why am I so rich?" to trigger the brain's automatic search mechanism. His clients have seen 800 to 1500 percent growth by flipping what he calls the abundance switch.
Chapters
Think about your goals. Okay? So for everyone watching this, I want you to think for a second about your goals. What do you want? Right? So what happens for most people is they set the goal. You know, I want to double my business. I want to, you know, grow my revenues. I want to scale. I want to whatever it might be. I want to, you know, publish a book or create an online course, whatever it might be. Right? And so that's your goal. Right? So it is like you're driving in your car. Right? And so the problem is that For most people, literally millions of people, they're unknowingly, unconsciously driving down the road of life with one foot on the brake. Okay? Whereas it gets even worse. Okay? So they know they've got a problem, right? And so they go, man, I need to fix this problem, right? I'm not reaching my goal, right? And so guru number 1 comes up and you say, you know what your problem is? You need to use a more expensive type of gas, right? The gas you're using isn't strong enough. You need this really high octane gas. And so you go to the gas station, you go, all right, I'll put in this expensive gas. You spend your money and you get back in the car, but you're doing the same habit. So you get the same result. Guru number 2 comes along and says, okay, you need a new set of tires. That's what you need. These tires aren't good enough. You need more expensive tires, right? So you go to the tire store, buy these really expensive tires. You spend more of your money, get back in the car, same habit, same result. So then guru number 3 comes along and they say, listen, what you need is a new car. This car isn't good enough. You need this expensive German sports car. That'll get you there faster, right? And so anyway, so you spend all this money, buy a new car, but you're doing the same habit and the same results. So what I do is I come along and I say, by the way, did you know you have your foot on the brake? And people say, no. And I say, did you know if you just do a couple simple, easy things, you know, really actually working less than you are right now, in fact, you can just get your foot off the brake, which means you'll reach your goal a lot faster, easier, and a lot less stress. And you're like, really? And they go— And I go, yeah. I mean, it's actually pretty simple. You just do these simple things and there you go. And they go, where do I sign? Right? Because I mean, who wouldn't want that? Right? Who wouldn't want to, you know, for example, make as much in 12 weeks as you did in the previous 12 months? Who wouldn't want to double, triple, quadruple? We just had, you know, a coaching client that I worked with who increased by 800% in his first year. Another increased by 1,500%. I mean, this happens over and over again. The reason is these highly successful people are doing things unconsciously that they're not even aware of. And therefore, they can't teach it. So that's what really I've been doing for over 20 years now is teaching the unconscious habits of highly successful people that they're not aware of, number one, and number two, they definitely can't teach. Every self-help guru, right? And every self-help book says the same thing. You got to use these affirmations with an I, right? So affirmation, as we all know, is a statement of something you want to be true. So like, for example, when I'm teaching private workshops or when I'm doing, you know, workshops or keynote speeches for you know, companies or organizations, virtual or live, one of the things I like to do with my audiences, I like to say, all right, everybody, we're going to play a little game. Everybody say the affirmation in the way that all the gurus taught us. Everybody stand up and say, I am rich. Everybody says, I am rich. And then you know what happens next? Everybody starts laughing. And I go, well, what are you laughing at? They say, well, I'm not rich. And I say, but you just said you were. And they go, yeah, but I don't believe it. See, now that's the problem, right? We've been taught the same thing by all the gurus, say the same exact thing. Do the statements, write them in the positive, blah, blah, blah, right? And I did this. We've all done it, right? And I got nothing, right? So for years and years, I did everything they said. And, you know, I'm happy, I'm rich, I'm successful. No, I'm not. I'm broke, unhappy, and miserable. So it's like, why isn't this working? So what I realized one day, it was actually in the shower, April 1997. In my books and my programs, I call it the shower that changed everything because literally it changed everything. We've all had those aha moments in the shower, right? And so this, on this particular shower, I realized that when we're talking about beliefs, we're talking about human thought. But what is human thought? It's the process of asking and searching for answers to questions, not statements, but questions. For example, if I say to you, why is the sky blue? Your brain immediately starts to search for the answer. Scientific studies have shown what I've been teaching for the last 2 decades, which is that once you ask a question, your brain can't not search for the answer. So I said, wait a second. If the human mind is automatically searching for answers to questions, why are we going around making statements we don't believe? Why don't we cut out the middleman? And I realized through that process, again, you know, which I teach in my programs, is that what you really need to do is rather than saying a statement you don't believe, you just flip the whole thing to a question that you can't not search for the answer for. And I know that's bad grammar, but it really, really works. And so that's one of the reasons. And in fact, that's one of the, well, it's the foundational power habit. I talked a moment ago about the unconscious habits. of highly successful people. This is what we call the power habits, the power habits of unconsciously successful people. This is actually the foundational power habit. It's the first thing they're doing that they have no idea they're even doing this. So in other words, what most people are going around is saying really negative, disempowering questions. In fact, this is what's amazing, Jack, is that everyone who's watching this program and every human being on this planet is already using my Afformations Method. They're already doing this. However, the problem is twofold. Number one, they don't know they're doing it, of course, because, you know, if they've never heard of me or never heard of my method, then they don't know. But even worse, number two is most human beings are unconsciously asking really, really disempowering questions. For example, why am I so stupid? Why am I so fat? Why can't I lose weight? Why does nothing ever work out for me? Why isn't my business growing? Why is there more month left at the end of the money? Right? And when you ask lousy questions, what do you get? Lousy answers. And that creates a lousy life. So now using my Afformations method, not affirmations, but Afformations, you can literally change your questions, change your beliefs, change your habits, and change your life. It's like flipping a switch. In fact, we call it flipping the abundance switch in your brain. And all you need to do is ask, why am I so rich? Why am I so rich? Now, at first, that will sound really stupid. Your brain will go, huh? What? But just, and that's why you have to use the entirety of the method. It's not magic. It's science. In fact, as I just stated, you're already doing this. Literally every person on this planet is already doing this. But again, as I said, you know, you don't know and you haven't been trained how to do it. So, but the point is you say, why am I so rich? For example. And then your brain, through the process of the embedded presupposition factor, which is just a fancy way of saying your brain searches for the answer to the question, You literally start to focus on what you have instead of what you lack. Now watch this. Remember in that great, fantastic, wonderful movie we all love, The Secret, right? Remember that? They said all you have to do is think about money and it pours in from the sky. I'm not sure what planet that works on, but it's not the earth. But wouldn't it be nice to move to that planet where you just think about money and it just falls in from the sky? Doesn't work that way. That's called magical thinking. That is a lie. They lied to us. It doesn't work that way at all, but it's sort of right. That's what's so funny is that it's sort of right. So when you affirm, instead of affirm, you affirm, why am I so rich? And then you follow through with action. What you're doing is you're flipping the abundance switch on in your brain and you go, oh, why do I have so much? Because it is true that what you focus on grows. If you focus on why am I so stupid, You're going to find the answer to your question. If you focus on why am I enough, you'll also find the answer to that question. So it is literally that powerful to start to use this foundational power habit.










