Noah St. John says 90% of the hundreds of products he's launched have failed. He tells clients that success comes from taking action, even badly, not from getting it right the first time. Real learning happens through imperfect attempts.
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I mean, the point is nothing is ever perfect. It's never going to be perfect. And this is, this is the example that I, that I give to, you know, my clients and also when I speak to the media. And that is, I've been doing this a long time, as I just said, you know, almost 30 years now. And I have literally launched hundreds and hundreds of different products, offers, funnels over the last 27+ years. And what I want people to know is that 90% of the things I've done have failed. Literally 90% of the things that I've done have not succeeded. Yeah. But From the 10% that worked, you know, just 1 out of 10 things, I've done pretty well. You know what I'm saying? So I say that on purpose because people say, oh, well, you know, and this is the other thing, you know, if it's worth doing right, or if it's worth doing, it's worth doing right the first time. No, it isn't. It's worth doing it totally wrong.