Dr. Noah St John argues that 'fake it till you make it' is dangerous advice, especially in high-stakes situations like brain surgery or hiring a coach. Authenticity and genuine competence matter far more than pretending confidence.
of the things that they say all the time is fake it till you make it. We've all heard that a million times. Fake it till you make it. If you don't have confidence, just fake it till you make it. And, you know, my question is, how would you feel about, you know, if you were going into brain surgery and, you know, the doctor was just faking it until he hopefully felt better about himself? Or, you know, if you're hiring a business coach and he said, well, we'll just figure it out. You know, I'm sure it'll be great. You know, just give me lots of money and yeah, it'll be great. You know, so I hate fake it till you make it. I've always hated it. I always thought it was the stupidest, dumbest advice ever.
