Noah St John tried affirmations as a broke college student, posting "I'm happy, I'm rich, I'm successful" everywhere. Nothing changed. That failure led him to develop afformations, a different way to reprogram your brain.
Affirmations. We got to talk about that. I'm a big fan of affirmations. So the moment I saw that, I was like, yeah, we got to talk about that.
30 years ago, I was actually a broke college student. I was a religious studies major. I'd been reading self-help books for years and years. And I spent an insane amount of time doing all the books, reading all the books, and just really immersing myself in that, in that universe. And I did everything the books told me. And as of course, anybody who's ever read a self-help book knows that every self-help book says the same exact thing, which is if you want to change your life, you got to use affirmations. You got to use these positive statements, right? So we've heard this a million times, right? I had all these Post-it notes all over my college dorm room. I'm happy, I'm rich, I'm successful. When the reality was, no, I'm not. I'm broke, unhappy, and miserable, right? And so I was like, what the heck is wrong with this method? What aren't they telling us? What are they leaving out?
