In this segment Dr. Noah St John introduces his self‑developed technique called “Afformations,” a twist on traditional affirmations that replaces statements with empowering questions. He explains the psychological basis – the brain’s embedded presupposition factor that automatically searches for answers when a question is posed – and illustrates it with a simple example about the sky’s color. He recounts the moment of discovery in his shower on April 20 1997, noting that asking questions makes the mind work toward the desired answer, unlike affirmations that many people repeat without belief. Dr. St John contrasts Afformations with common affirmation practices, showing how audiences laugh when asked to declare “I am rich” because they don’t truly believe it. He then demonstrates the Afformations format (e.g., “Why am I so happy?”) and claims that this method has transformed over a million lives, as tracked on his YouTube channel and other statistics. He positions Afformations as the foundation of his “Power Habit System,” which aims to make the unconscious habits of highly successful people conscious, and critiques other self‑help gurus for omitting this crucial element. He concludes by asserting that his coaching starts where classic works like Think and Grow Rich leave off, and that anyone can begin changing their life in under five minutes a day using Afformations.
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literally start to change your life in less than 5 minutes a day. This is something that I invented many years ago, over 20 years ago, called Afformations, A-F-F-O-R-M-A-T-I-O-N-S, Afformations. And you can Google that and look it up. But basically, Afformations is a method that I invented over 2 decades ago where instead of saying a statement that you don't believe, you use an empowering question. Now, again, what we're doing is we're using what the brain is already doing. Now, psychologists call it the embedded presupposition factor of the brain. Now, that's just a fancy way of saying When you ask a question, your brain searches for the answer. So for example, if I were to ask you, why is the sky blue? Why is the sky blue? Now, do you know what just happened in your brain? Your brain started to search for the answer, right? Your brain's going like, well, I don't know. I don't know. Why is the sky blue? But see what happened in that instant? You couldn't not do it. You couldn't not ask the question. And so what I realized, and this actually happened, I call it the shower that changed everything because I was actually in the shower when I discovered this. It was April 20th, 1997, over 20 years ago. And I said, wait a minute, why are we going around making statements we don't believe when the human mind responds automatically to questions? And I said, that doesn't even make any sense. And then I discovered and named this process, the method called the Afformations Method, not affirmation, but Afformations. So instead of saying something like, when I'm doing speaking engagements, when I'm doing private workshops or keynote speeches around the world, I like to play a fun game with my audience. And I like to say, okay, everybody stand up and we're going to use an affirmation like the gurus taught us. Everybody say, I am rich. And everybody goes, I am rich. And you know what happens next? Everybody starts laughing. And I go, what are you laughing at? And they go, well, I'm not rich. And I say, but you just said you were. And they go, yeah, but I don't believe it. See, now that's the problem, isn't it? Right? We say these statements, but literally we're bashing up against our own brain, which says, no, I'm not. No, I'm not. Right? Which says it doesn't believe it. So using my Afformations method, instead of saying I am rich or I am happy and your brain goes, yeah, right. What instead you ask a question, why am I so happy? Why am I so rich? Why am I always in the right place at the right time? Now, just using my Afformations method has changed over a million lives around the planet. We know this because we track all this. We track this on our YouTube channel and on our statistics and everything like that. But my point is that just using that Afformations method is really the foundation of what we call the Power Habit System, which is the unconscious habits of highly successful people. Highly successful people are doing things unconsciously that they can't teach us. And so that's why when so many people go to all these gurus, they're like, well, they didn't say anything wrong, but they also didn't say anything helpful. I'm like, that's exactly right. Right? They left out all the good stuff because they're unconscious. And so what I did is I actually made it conscious because I'm the nerdiest nerd in the industry. I'm kind of like the Sheldon Cooper of self-help. And so I had to just dig through all the mud to get to the gold. You know? And it's like, wait a minute, they left all this out. So that's what people say that my Coaching starts where Think and Grow Rich left off. You know? So anyway, that's what app formations are. And you can literally, literally start to change your life in less than 5 minutes a day.
