Dr. Noah St JohnFounder, St. John Executive Coaching · The Caveman Conversion King | Keynote Speaker: Tame the Caveman in Your Brain™ | My $3 Billion Playbook turns AI fear into peak human performance | What kind of Caveman are you? Take the Caveman Quiz

The Business Growth Myths You STILL Believe

31 Oct 2025 · 1 min

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1:07

This content was created by Dr. Noah St John. This content was uploaded by Dr. Noah St John. This is a YouTube video titled "The Business Growth Myths You STILL Believe" (created 2025-10-31T13:00:39+00:00). The excerpt is an interview-style exchange between two speakers (labeled SPEAKER A and SPEAKER B) discussing business growth and the metaphor of entrepreneurs having "one foot on the brake." SPEAKER A (the expert/guest) references having written 25 books, explains how to recognize and remove "hidden friction," and promotes a free "Zero Friction" audit available at noahstjohn.com. SPEAKER B acts as the interviewer, prompting how business owners can accelerate results. The clip focuses on identifying business obstacles and speeding up goal attainment.

95% of entrepreneurs and business owners out there are driving down the road of life with one foot on the brake. So, what I've written 25 books about, as you mentioned a moment ago, is really this whole idea of, number one, how to recognize the hidden friction. And then, number two, of course, release the brakes so that you can reach your goals 10 times faster and easier.
Absolutely. And I think the hard part's figuring out where that brake is or what is making you hit the brake.
Exactly. That's exactly right. Yes.
You work with people to help get their foot off the brake and go from making in 12 weeks what they could possibly make, what they made last year. That's just amazing. Mind-boggling. How do we do this? Or I know we can't do it all in 30 minutes, but give us a start.
Absolutely. We can, we can get, make a good start. And again, as you mentioned, go to noahstjohn.com and you can get a free Zero Friction audit. So, it's literally going to show you where the gaps are, where your foot's on the brake in your business.