Dr. Noah St John says most teams recruit from people who already know them, ignoring 7 billion potential candidates globally. To grow, you need to deliberately reach people who've never heard of your brand.
How to attract the right relationships. Anybody know who that is? Well, last time I checked, many people that you're going to bring into your business are humans. Probably many of them, right? A good number. By definition, most human beings have not heard of you. Yes? Right? There's 7 billion people on the planet. Have they all heard of you? Not really, no. By definition, to grow your team, you must go to people that have never heard of you. Is this fair? Yes.
