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In this short keynote-style monologue, Dr. Noah St John recounts a pivotal "shower" moment from April 1997, describing it as a personal eureka that reshaped his thinking. He reflects on how many people experience similar aha moments in the shower or bath, linking the experience to ancient Greek notions of discovery. From that insight, he questions why people habitually make statements they don’t truly believe, proposing instead that the human mind is far more responsive to well‑crafted questions. He asserts that asking the right questions is a far more powerful tool for influencing thought and behavior, and promises to demonstrate this principle to the audience.

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