After reading countless self-help books, the speaker realized they all teach tactics but skip the crucial step: giving yourself permission to succeed. That's why he wrote Permission to Succeed.
I realized exactly what was missing in all those books that I'd spent all those years reading and that no one was talking about. So that's when I decided to write my first book. It was entitled Permission to Succeed because I realized for most people, we don't actually need more how-tos of succeed. We actually need to give ourselves permission to succeed.
