Dr. Noah St John argues that entrepreneurs focus on goals but ignore the friction blocking them. He frames revenue targets like $10k to $100k monthly as destinations, then asks what obstacles actually prevent reaching them. Removing friction, not just wanting more, is what drives success.
To jump off your point there, Darin, one of the things that I help people with is to remove the friction that is between them and their goals. Okay. So, you mentioned a moment ago that I am known as the Zero Friction Doctor. Yeah. And so, see, the problem with that is that no entrepreneur, no salesperson, no team wakes up in the morning and says, boy, I really need to remove the friction from my life right now. You know, nobody says that. But the truth is you should be saying that. And here's what I mean by that for everyone listening. All right. So, I want you to think about your goals, right? Just imagine or think about your goals. Now, let's talk about monetary goals, right? Those are the easy ones, right? So, you're making $10,000 a month right now and you want to go to $100,000 a month, or you're making $100,000, you want to get to $1 million, or $1 million to $5 million, or $5 to $10 million, whatever the number is. See, the numbers are irrelevant. It doesn't really matter. Okay. So, let's just take going from $100,000 a month to $1 million a month. It's a very common goal in business. Okay? Yeah. That's your goal. Well, I want you, for everyone listening, I want you to think about your goal as a destination because that's actually what it is. That is in fact what a goal is. It's a destination.
