Noah's client found his book at Barnes & Noble and hired him as a coach. The client was losing $1 million a year. Noah charged $100K for a guarantee to deliver $1 million in additional revenue within a year. Ten months later, the client had made $1.8 million.
He said he was in Barnes Noble, he walked by one of my books 3 times and it just called to him and he finally bought it and he read it and he called me up and he said, Noah, you know, I love what you do, I love that you're different, you know, how can we work together? And so he decided to— because I asked him, I said, well, okay, let's back up a little bit. How much do you think it's costing you right now if you don't have this in place in your business? He said $1 million without batting an eye. Literally $1 million it's costing him. And I said, well, I'll tell you what. Why don't you just give me 10% of that million and I'll find you $1 million in the next 12 months? In other words, if you give me $1 and I give you $10 back, is that a good deal? He goes, yeah, that's a good deal. So he decided literally on the spot to hire me. He paid me $100K. That's 10% of a million, right? Wow. So I coached him one-on-one. And as it turns out, I didn't find him $1 million in 12 months. Instead, I found him $1.8 million in just 10 months. So he gave me a dollar. I gave him $18 back. You're welcome.
