The 7 Figure Machine addresses the outer game, the final 10% of business development that keeps high earners stuck at six or seven figures despite expensive trainings and seminars. The book claims traditional programs miss the critical elements needed to break through the income ceiling.
They're just not aware of it. So I, you know, had to write all these books about it. But I realized, you know, Noah, you haven't written an outer game book. So let's write an outer game book. So that's where this book, The 7 Figure Machine, came from, is writing about that last 10%, which really is the outer game. Now what's funny about that is many, many people, entrepreneurs, executives, business owners, salespeople, you know, they spent lots of time, money, and energy going to all these different outer game trainings, right? The marketing gurus and seminars and things like that. But for some reason, they're still stuck, right? They're still hitting what I call that income ceiling, right? And, and that might be at 6 figures, might be at 7 figures, whatever it might be. But they keep hitting that ceiling, and no matter how hard they work, no matter, you know, how many seminars they go to, they just keep hitting that ceiling.
