Dr. Noah St John says leaders sabotage themselves with limiting beliefs he calls "head trash." A founder stuck at $4 million revenue for four years hit $20 million in 18 months after removing these mental blocks. The growth came without extra marketing spend.
Aren't those the 2 things that every company wants more of? Taking the invisible brake off and boom, that's why we see these just huge, enormous— like, I had another founder who was stuck at $4 million for 4 years. 4 years he was stuck at $4 million. And I worked with him and his team. We got him to $20 million in less than 18 months. That's a 600% increase in 18 months. Think about this. Most people would be thrilled at a 10% increase, 15%. They're popping the champagne. 600%, and they didn't spend more on marketing or ads. It was all just getting rid of the head trash and taking the foot off the brake and taming that caveman. It was, it was incredible.
