Dr. Noah St John argues that successful people's real edge isn't their conscious habits like those in The 7 Habits of Highly Effective People. It's unconscious patterns they can't even articulate. Because they can't explain what they do automatically, their actual success drivers stay invisible to everyone trying to copy them.
What I realized over time is that they're talking about conscious habits. Let's take a seminal work, The 7 Habits of Highly Effective People. What's interesting about the 7 habits is that they're all conscious habits. Be proactive, think win-win, and so on. They're all perfect and wonderful. Here's the problem. I've interviewed so many highly successful people, and what I realized over many, many years is that they're doing unconscious habits that they don't even know they're doing, number one, and therefore, number two, they can never tell you what they're doing. Yeah. Because they're unconscious.
