Dr. Noah St John tells the story of a client named Charles who calculated he'd lose $1 million by staying stuck in old habits. Charles hired a coach for a year, paying a 10% fee to capture that million-dollar gain.
Let me ask you this question. I ask this of all my clients, whether one-on-one or group coaching. I said, how much do you think it's going to cost you if we don't install these habits for you in the next 12 months? And because he'd been studying and reading my books and understanding my philosophy, he said, $1 million. He said, Noah, it's easily going to cost me $1 million if I don't install these habits because I totally get what you're talking about. And I said, well, first of all, Charles, it's very common. A lot of people I talk to, I mean, every day that they say, You know, this is going to cost me $1 million, $2 million or more if I don't install these habits because I'm holding myself back. And so, I said, that's very common, number one. Number two, I said, why don't you just give me 10% of that million and I'll find you $1 million in the next 12 months? In other words, if you give me $1 and I give you $10 back, is that a good deal? And he goes, yeah, that's a good deal. Right. So, he decided to do that. He decided to hire me on the spot, literally, to coach him for a year.
