Dr. Noah St. John argues affirmations fail because people don't believe them. When you repeat "I am rich," your brain rejects it. He proposes afformations instead, a technique that works differently by addressing why affirmations ring false.
Can you explain kind of afformations and why you say that instead of affirmations, which is probably the most people are familiar with?
Absolutely. So I want people to realize, I'm going to hold up one of my books here. So what I invented is this process, a method called afformations. This is my book from Hay House. So it's spelled A-F-F-O-R-M-A-T-I-O-N-S, afformations, not affirmations. And you can Google that, afformations, Noah St. John. Anyway, so everybody, who's ever read a self-help book knows what an affirmation is, right? An affirmation is what we've been taught a million times. The gurus say, well, you just say these positive statements. So it's a statement of something you want to be true. So a classic affirmation, this is another thing I love to do at my keynote speeches, right? When I'm talking, whether live or virtually to audience members or real estate conferences all around the country or around the world, I'll say, all right, everybody stand up and we're going to say an affirmation just like they taught us. All right? So everybody say, I am rich. Everybody goes, I am rich. You know what happens next? Everybody starts laughing. I go, what are you laughing at? They go, well, I'm not rich. And I say, but you just said you were.
And they go, yeah, but I don't believe it. Aha.
