Dr. Noah St John argues that changing behavior alone doesn't work without addressing what's underneath. He calls this 'success anorexia': people starving themselves of success despite wanting it, because they haven't fixed the root cause.
And the problem is that everybody else is trying to change behavior on the level of behavior. And what I realized many years ago is you can't change behavior at the level of behavior. You have to go underneath the behavior to what's causing the behavior. To give you an example, you know, as a keynote speaker, you know, I'm a keynote speaker. I get to do keynote presentations for, you know, companies, teams, organizations all around the world, you know, live, virtually, and so forth. You know, one of the things I like to do as an example to, to, you know, show how silly it is to try to change behavior at the level of behavior. I'll say to my audience members, so let's say, you know, there's 1,000 people in the audience, you know, whether live or virtually. And I'll say, okay, now everybody, I want you to stand up and everybody stands up. You know, and if it's virtual, I just say, okay, everybody, you know, let's just, we're gonna, we're gonna play a game here. I say, okay, now everybody stand up and I want everybody to like each other. You know, and then they sort of pause for a moment and then everybody starts laughing because it's like, well, what? You know, I don't, I don't even know these people. Right? How am I supposed to like them?
