Why Fear is Essential for Pursuing Your Goals | Noah St. John

have good intentions. Yeah. Hey, I'm going to start exercising. You know, I mean, great, best time of year is the new year, right? And the new year, you know, is everybody sets these goals. Oh, I'm going to get, I'm going to get organized. I'm going to get in shape. I'm going to pay off my debts. I'm going to do this. I'm going to do that. And then, you know, what I love to say is, you know, on January 1st, the gyms are full. By January 8th, they're empty again. You know, people didn't even last the week. And that's because of the gap of good intentions. You have these good intentions, Oh, I'm going to do this. I'm going to get that done. And then what happens is, and the reality is that everything you desire is on the other side of fear. And that was one of the quotes that really changed my life many, many years ago. Everything you desire is on the other side of fear. What do I mean by that? Whenever you talk about those goals, right? Those goals I was just talking about, write them down. You think about them, you list them, whatever. You need to realize that I don't care what you're talking about, whether it's making more money, getting more recruits, you know, getting more sales, getting more customers, whatever it is, there's always going to be fear. And people go, but that doesn't make sense. No, I mean, I want that thing. Why would I be afraid of it? Well, you tell me, why would you be afraid of it? You know? And the reason is because we know what we know, right? And there's that old saying, right? The devil you know is better than the devil you don't know. Right? And even though, even though my life might suck right now, at least I know it. What if I get to there and it's even worse? That's, that's one of the unconscious fears that hold a lot of people back.