Dr. Noah St John has an audience repeat "I am rich" and they laugh because they don't believe it. He argues that affirmations fail when people don't actually believe what they're saying, and that real conviction is what makes them work.
And so, I said, okay. So, I said, all right, everybody, I want you to do this for me. I want— we're going to play a little game. I want you to say an affirmation just like, you know, the motivational speakers taught us. And everybody say, I am rich. All right, everybody goes, I am rich. You know what happens next? Everyone starts laughing. And I go, what are you laughing at? And they go, well, I'm not rich. And I say, but you just said you were. And they go, yeah, but I don't believe it. Aha! Now, isn't that the problem, right? Yeah. That's the problem with the old method, with the traditional affirmations. That we say these statements and we want to believe them, but most of the time we actually don't believe them.
