Dr. Noah St John explains why businesses plateau and introduces his Zero Friction CEO framework to fix it. Adam, a seven-figure CEO, had been stuck for four years before hiring him after a Los Angeles seminar.
Now, how do brakes work in your car? Well, they work with friction, right? So, you apply friction and then that slows you down or stops you. And then, you're propelled forward by your foot on the gas. Well, here is the problem. Right now in your business, you have hidden friction. That means your foot is on the brake unknowingly, unwittingly. But your foot on the brake, that hidden friction is costing you right now. It could be costing you hundreds of thousands or even millions of dollars every single year. And I'm going to give you several examples from my clients who I've helped to number one, identify that hidden friction. And number two, remove that hidden friction applying my Zero Friction CEO framework that enabled them to add billions of dollars over the last 30 years. Here's one example. Adam, he was a CEO. I met him when I was speaking at a seminar in Los Angeles. He hired me on the spot because he said, Noah, you are the coach that I've been looking for. Now, he had a company where he was at 7 figures but His business was plateaued for the previous 4 years. In 4 years, they hadn't been able to grow, and he had thrown hundreds of thousands of dollars at the problem, hired every marketing guru under the sun, but he couldn't break through that income ceiling. So, he heard me speak and he hired me on the spot.
