Dr. Noah St JohnFounder, St. John Executive Coaching · The Caveman Conversion King | Keynote Speaker: Tame the Caveman in Your Brain™ | My $3 Billion Playbook turns AI fear into peak human performance | What kind of Caveman are you? Take the Caveman Quiz

Your 'Head Trash' Is Costing You Millions #shorts #WealthMindset #MoneytTips

23 Feb 2026 · 1 min

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1:07

In this short motivational monologue, Dr. Noah St John recounts a coaching agreement with a client named Charles. Charles agreed to pay $100,000 (10% of a promised $1 million) for one‑on‑one coaching, with the expectation of earning $1 million within 12 months. Dr. St John instead helped Charles generate $1.8 million in just 10 months, allowing him to take a seven‑week vacation for the first time and purchase an RV to fulfill a 20‑year‑old dream. The client thanked Dr. St John for changing his life. Dr. St John concludes by urging listeners to consider how their own mental “head trash” – limiting beliefs and negative self‑talk – may be costing them financially and personally.

Chapters

I said, tell you what, Charles, why don't you just give me 10% of that million and I'll find you $1 million in the next 12 months? In other words, if you give me $1 and I give you $10 back, is that a good deal? He goes, yeah, that's a good deal. So he did it, signed up on the spot, paid me $100K, which is 10% of $1 million, right? So he invested $100K to get one-on-one coaching with me. Well, as it turns out, I coached him for a year. As it turns out, I didn't find him $1 million in the next 12 months. Instead, I found him $1.8 million in just 10 months. So, he gave me a dollar and I gave him $18 back. Is that a good deal? No, that's a great deal. And he actually took 7 weeks off while he was making more money. So, not only did I help him find more money, which of course everybody loves that, but 7 weeks off, which he had never done before. He wasn't able to take any time off. And he bought a new RV. He was traveling the country with his wife. He said, Noah, this is a dream I've had for 20 years, but I never had the time or the money before. So, he literally said, thank you for changing my life. So, the point of the story is, for everyone listening, think about what your head trash is costing you right now.