Dr. Noah St John explains how limiting beliefs block business growth. A founder stuck at $4 million for four years hit $20 million in 18 months by fixing his mindset, not spending more on marketing. The inner game beats tactics every time.
The irony is that's not really right. You want to treat people the way they want to be treated, right? That's actually a higher level of awareness. It's a higher level of understanding. And let's face it, it's a higher level of sales and leadership, right? Aren't those the 2 things that every company wants more of? Well, we want more sales and we want better leadership. No kidding, right? So, we've got to understand that you, as a leader, as a sales manager, as a VP, you are dealing with not just the individual people there, but you're also dealing with the caveman, right? Which is running people You know, whether they like it or not. So, that's the beauty is we bring it to the surface and then people go, oh my gosh, I never thought of it that way. Yeah, no kidding. Right? So, then they can get the breakoff as I talk about, right? Taking the invisible breakoff and boom, that's why we see these just huge, enormous. Like, I had another founder who was stuck at $4 million for 4 years. 4 years he was stuck at $4 million. And I worked with him and his team. We got him to $20 million in less than 18 months. That's a 600% increase in 18 months. Think about this. Most people would be thrilled at a 10% increase, 15%. They're popping the champagne. 600%. And they didn't spend more on marketing or ads. It was all just getting rid of the head trash and taking the foot off the brake and taming that caveman. It was incredible.
And I think all that goes— focus on your human skill sets and what our brains can do. And that's how you really unleash the power of where we're headed. So, I think this, that's why, you know, a lot of times maybe a conversation like this, I'm like, well, this is a little out of bounds of my AI talk, but, but it's not because you can't have great AI if you don't have great human traits underneath the hood.
You know, I love that you brought that up, Chad. And I love that you're really putting the spotlight on that because it's what I've been teaching for 30 years, which is inner game and outer game. That's where the caveman lives. The caveman is, of course, in the inner game. Well, then you have the outer game, which is all of the programming and all of the books and seminars that everybody's probably spent lots of time, money, and effort on. And just like that CEO I was just telling you about, who I took from $4 million to $20 million, he was great at outer game. And he, I mean, the outer game alone got him to $4 million. Hey, nothing wrong with that. People are thrilled at $4 million, but he knew he could do a lot more, but he just kept hitting that ceiling. It wasn't until I showed him how to master his inner game, that's when we had that enormous increase. So, most people listening to this program have spent lots of time, money, and effort on outer game, which you have to do. You have to do it. But, if you're missing the inner game component, you're always going to hit that ceiling.
