Dr. Noah St John explains why sales teams ignore AI tools that could boost revenue: our primal instincts resist data-driven change. A 10% conversion rate lift can dramatically increase profit, but companies keep chasing new leads instead of converting existing ones.
Because yes, I've been talking about the caveman and the brain. But what is the practical application of that? The practical application is why aren't people converting? Sales teams, sales leaders, why aren't we seeing the conversions that should be coming from AI? Why aren't they increasing? Well, because of the caveman that I've been talking about, right? So, here you have the ancient brain. Here you have the fastest technology. Boom! They're fighting and fighting. Who do you think is going to win? You're right. The caveman. Right? The caveman is going to win every time. Until you learn to tame it. So the point is that it's conversions. That is the lever that most companies, teams, individuals are not switching. They they focus so much on the leads, which you need, of course. But it's the conversions. So all we have to do is just move that lever a little bit, like ten percent, and boom! Not only do conversions go up, but your revenue goes up, your profit goes up, and that's where people are missing.
