How to set up your business for success
In this advisory talk, the speaker advocates using a pre‑mortem approach to anticipate what could cause a business, project, or personal goal to fail. By asking "what will kill this company or project?" the speaker suggests identifying likely obstacles such as family commitments, job security, time constraints, or financial limits. Once these risks are listed, the speaker recommends assessing the resources needed—time, energy, money—and planning concrete mitigations for each. The talk stresses the importance of staying determined and building habits, using a gym‑routine example to illustrate how anticipating excuses (tiredness, forgotten clothes, cost) can help set up structures that keep you on track. Overall, the message is that proactive planning, resource mapping, and disciplined follow‑through increase the odds of success in business and personal endeavors.
