Idea Vs Business, what do you pitch?
In this solo talk, Nataliey Bitature advises entrepreneurs that when seeking funding they must prioritize traction rather than merely pitching ideas. She defines an idea as an untested concept that has not generated any paying customers, and warns that investors have no interest in such unproven notions. Bitature outlines a step‑by‑step validation process: start by testing the product with family and friends, use personal funds to create prototypes, and then take those prototypes to fairs, markets, restaurants, hotels, and supermarkets to secure actual sales and feedback. The resulting sales data and customer validation provide the concrete numbers investors need to assess the founder’s competence and the business’s viability. She stresses that demonstrating real sales and market interest is the only way to convince investors that the founder will not disappear with their money.
