Nataliey Bitature argues that sticking to one niche limits your ability to spot connections across fields. She points to Elon Musk as someone whose companies intersect across sectors, and says COVID showed how fast technology reshapes industries. Stay humble, gather fresh information, and follow diverse leaders to keep up.
Chapters
It's one thing to learn everything in one area, but then if you become too niche, you don't see how that connects to other things. So you need to stay appraised in that field to see how it integrates and connects with other things. It's one of the things Elon Musk is very famous for because he did not specialize in one specific sector. He's an expert on several different things, and all his companies, he crosses them around. And that was what had made him an expert in a special kind of way. So even if you work in one specific niche— I'm a lawyer, or I'm a banker, or I'm an architect— and that's all you work in, make sure you follow a variety of accounts, or make make sure you keep getting new information in your field because it's always updating. Look at how many sectors changed because of COVID Everyone had to learn how to work with technology in a new way, faster than their sector was expected to do that. So you need to keep your finger to the pulse, you know, know what is going on in your field. And that takes a humble attitude. If you think you already know, you're not gonna go on your LinkedIn and scroll there and see what's happening. Go on your LinkedIn, follow the right leaders in your sector, in your field, in areas that you just find interesting. And see what can I learn from them today.