Nataliey Bitature on building a business in Africa: the continent has massive market potential across every sector, but "African time" cultural norms slow execution. She recommends disciplined habits like tracking goals weekly and daily, celebrating small wins, and avoiding over-booking to stay efficient.
It's so much easier to start something and build it and see it grow. Yeah, because there's just so much opportunity. Our population is huge. Yeah, every single sector, whatever you want to do, there are people you can find, their customers, there's a network, there's mentors. Like, it's so much easier, but it takes a lot of flexibility, understanding. If you get one thing done in a day, you know, be proud of yourself. You can't schedule 7 things and think you're gonna get everything done. Yeah, they involve other people, it's just not possible. Be sure, because everyone is on their own timeline. No one thinks like your deadline is important, so you just have to manage what you can. But on the other side, you also need to be disciplined because it's easy to become like that. Oh, and you also become slow, and then you take 3 months to do something that in another country would have taken you 2 weeks. African time. Yeah, African time grows on you as well. I know I'm not— I know my hands are not clean on this one. Yeah, I'm always late for things. Yeah, but I try to keep my productivity up. Like, I really track all my goals, all the things that I do, my to-do list every week, every day, every month. I'm like, what did I get done?
