Master a one-minute pitch that says what your business does, where it stands, and what help you need. Tell twenty people who know you within two months. Your network can refer customers, provide funding, or open doors you didn't know existed.
I promise you can give a 1-minute pitch to everyone in your life within 2 months. But the way to do that is to empower them with the information. Tell them your pitch. All of us have a community of close people that we talk to today, tomorrow, within a week, within a month. You've talked to 20 people who care about you or who know you. Make sure you've given each of them your 1-minute pitch. Actually, do you know what I was up to this month? I started this product. I started doing this. I started this business. This is what we're doing. This is how it's going. This is what we're looking for. Even if what you're looking for is customers, maybe you're just telling them and they'll be like, oh wow, that's so interesting. Or they'll be like, why are you telling me this? Be like, you work in a factory. I'm looking for people who work in food science. Maybe you know someone. You never know what your network will bring to you, but make sure you have this elevator pitch and that you have a way to communicate your business and what your business does efficiently and effectively so that they're all aware, they all know what you need, and then you give them the time to bring— come back to you. They'll come back with people, they'll come back with money, they'll come up with ideas. They'll come back with doors that they've opened. Actually, in this town they want this. Actually, in Congo they love this, export it. Actually, this person, he's looking for this product. So you can see different benefits if you know how to communicate your business very clearly.
