Nataliey Bitature argues that confidence without honest self-assessment leads to failure. When she scaled an event from 30 to 300 attendees, gaps in logistics and resources became critical. Know what you can't do, find partners to fill those gaps, and commit only to what you can actually deliver.
You need confidence in everything you do, but you also need humility to know when you don't actually know what you're doing, right? So fake it till you make it, I think, helps with selling stuff. You want to get contracts, you want to get opportunities, and a lot of the time you want something bigger than what you've experienced, right? But you don't necessarily have the experience of doing it yourself. You have something similar. Okay, I've done an event of 30 people, now I'm gonna get a contract of 50 people. Surely I can figure out what are the different changes. Maybe it's a few more chairs. Maybe it's another speaker. Maybe the tent is a bigger size. But if you have only done events of 30 people and now you want a contract of 300 people, that gap is a bit big. It's a bit ambitious. So you need to figure this out. Can I actually do it? Should I actually take on this business? How am I going to deliver? Because the thing with fake it till you make it, it's the make it part. You say, yes, yes, yes, I can do it. You have to make it. You have to be able to know where your shortfalls are, where you have gaps in your knowledge, in your experience. Am I going to need a partner? Am I going to need a mentor? I've never dealt with so many of this. How will I do that?
