A short talk by Nataliey Bitature addressing how becoming an entrepreneur changes responsibilities—now you’re responsible for others and the business—and requires adopting trainable behaviors (not personality changes) to optimize performance. The speaker highlights time management as a crucial skill, contrasting fixed employee hours with the open-ended, extensive back-end work entrepreneurs must plan for (preparation, negotiations, supplies, packaging).
Chapters
Once you're an entrepreneur and you have a business, you're now responsible for something other than yourself for other people and all the consequences that come with that. So there are a lot of behaviors that you have to adopt for yourself and change and adjust to make sure you're optimized to be the best entrepreneur you can be. I'm not saying change your personality. This has nothing to do with your personality. It's about the traits that you can train in yourself to make sure you're doing what's best for the company and yourself at all times. For example, the first thing I always think of is time management. When you work for someone, you're just expected to show up at work at a certain time and leave at that time. You get your tasks done in the day. That's a bit of time management, but it's not that much pressure. However, when you have a business, you don't have set hours of the business starts now and ends now, even if there's working hours. You have so much back end things to do, so much preparation, negotiations, supplies, organizing, packaging. There's so much other stuff you have to plan for and you are responsible for as well as the rest of your life.
