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In this opening segment, Dr. Vince Leone recounts how, in 2009, he enrolled in Dr. Joe DeDuro’s neuropathy treatment course, financing the $3,500 tuition on a credit card despite not having the money. Determined to master both neuropathy care and the business side of a practice, he turned to Half‑Price Books, buying every low‑cost book on the shelves to teach himself neuropathy treatment techniques and direct‑response marketing. The story sets the stage for a narrative about self‑directed professional development, entrepreneurial risk‑taking, and the unconventional path he took to build a successful neuropathy practice.

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