Dr. Vince Leone shows how to turn patient testimonials into a "success wall" for your office. Extract a still image and key quote from each video, frame them with the condition treated, and display them prominently. Reuse the clips for ads, YouTube, and social media to build credibility and attract new patients.
You start putting these on your ROF wall, boom. Then people, you know, you're in your ROF, they're looking behind you and they're like, this whole wall of all these success stories. In other words, you, one, always want to be gathering patient testimonials, either written or video, ideally video. Okay? So what we did, we'd take video testimonials, obviously we're going to use them on advertising and on YouTube and all the socials, but we'd always take a still image. From the video, and then we'd have, you know, the top, and we're framing these, right? We're framing them, put them on the wall, what we call our success wall. We would title it like chronic back pain solved or neuropathy, you know, 7-year neuropathy success, something like that. And then it would be their testimonial transcribed. You start putting these on your ROF wall, Boom, then people, you know, you're in your ROF, they're looking behind you and they're like, this whole wall of all these success stories. Now it's okay if you don't, if you only have a few right now, it's just like this, play the long game, right?
