Dr. Vince Leone says practitioners who invest in systems, marketing, and equipment can charge higher prices and build more valuable practices. Positioning as a specialist beats relying on personality alone, especially when it comes time to sell.
So when you're trying to differentiate yourself, positioning, how can I be an expert? How can I be looked at differently? How can I be seen as a specialist? And these investments add, right? They add that value. So not only now currently, as you— because you can charge higher prices and there'll be less resistance to experts, but also when you sell your practice, if you have the systems and the marketing and the expertise and the protocols, to help a super high-value patient, well, that's— and you have the equipment that you've invested in, that, that creates a higher value to your practice, um, and would be more attractive to a true business owner, right? Someone that is, is doing more than just a personality-driven chiropractic practice. So
