Dr. Vince Leone teaches chiropractors how to pitch cash-based add-on therapies like laser and shockwave treatment. He recommends asking every patient simple questions like "Did you read about the laser?" and speaking enthusiastically about the services to drive uptake of non-reimbursed treatments.
They take it home and read it. Next time they come in, oh, did you get a chance to read about that laser or that shockwave? Oh yeah. Is that something that you are interested in or do? Oh yeah, let's do that, doc. You know, soft. It's very soft. Are you interested in that? Do you want to do that? Do you want to add that into your care? A lot of times I just flat out say we need to do this, but because I'm confident in talking about recommending it. But if you're not that way, just Just ask, are you? Is this something you want to do, or is this something you're interested in? You can drive patients to your cash-based services just by every every chiropractic patient that comes in, just telling them what you have to offer besides the chiropractic adjustment that they're in for. And you'd be oh, I didn't know you had that laser doc, or I didn't know you had that shockwave, or or. And you just, you talk enthusiastically about it. So those are all internal things.
