Dr. Vince Leone offers two chiropractic packages: Silver with adjustments only, Gold adding laser therapy. Laser speeds healing by increasing blood flow and reducing inflammation, but most patients won't know it exists unless you tell them.
Jones, great candidate for chiropractic. I'm recommending X on X. Our silver package is chiropractic alone. Our gold package is chiropractic with laser. Now it's a little more expensive and it's cash-based, but you will most likely get results faster. Uh, and patients— most patients want to get better faster. It's totally up to you. What do you prefer, gold or silver? So you're not selling anything, you're just making an offer. You're just letting them know. Because by the way, they don't know that you have a laser in the back room because then they're not in the back room, right? They're in your consultation Room, so they don't know. What they don't know, they can't choose. Make the offer. If you have laser, just include it as an opportunity for them to heal faster because laser is going to increase blood flow, decrease inflammation, accelerate the healing process. You know, I mean, it's such a win-win. Anyways, so yeah, class for laser critical.
