In this instructional video, Dr. Vince Leone outlines a step‑by‑step blueprint for chiropractors to create a profitable “mini health continuity program” as a side hustle. He defines a continuity program as a recurring‑payment membership (like Amazon Prime) that generates predictable revenue and builds a loyal fan base. The core process includes: (1) selecting a broad, expert‑level topic you’re passionate about (e.g., veganism, diabetes, pediatric nutrition); (2) producing a lead‑magnet newsletter (4‑6 pages) to capture email addresses; (3) packaging the offer as a monthly subscription that delivers the newsletter plus a low‑cost teleseminar, priced around $27/month; (4) building a sales funnel with an opt‑in page, a sales page video, and integrating a CRM (ClickFunnels, LeadPages, AWeber, MailChimp, ActiveCampaign); (5) running low‑cost Facebook ads targeting a local city to drive traffic, with realistic conversion expectations (30% opt‑in, 1‑5% purchase); (6) projecting revenue (e.g., 10 new members = $270/month, scaling to $3,200 after a year, $16,000/month after five years). Dr. Vince emphasizes that the system is within a chiropractor’s scope of practice, requires only a few hours per month, and is achievable without hiring experts. He concludes with a call‑to‑action to his free training at leoneconsulting.co and encourages viewers to start building their continuity program.
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Hey everyone, Dr. Vince here, back with another episode of Dr. Vince Presents, episode number 17. And this is the ultimate side hustle for chiropractors. And, you know, look, before we get into this, please subscribe so you get notified of all the new videos that come out. I do these once a week. And then also, I have some great free training that covers mindset, marketing, and systems, and you can find that at www.leoneconsulting.co. Check that out. So, let's dive right in. So, what— first of all, what is a side hustle? Well, that would be something that we do on the side to make a little extra money. And the problem is a lot of doctors, they get into this kind of like MLM things and Some stuff that's like, it's kind of out of the scope of practice and it's just like weird, right? So this one is right in our wheelhouse and what it is, is it's to create a health, a mini health continuity program. So now first of all, what is a continuity program? And the best example are things like Amazon, right? They have the Amazon Prime which actually makes up a ton of their revenue, right? So you pay $100 a year, you get like free shipping and I don't know what else. I've been a member for 5 years and I'm not sure what it includes, who cares? Point being is it's when people sign up for a program and they just pay you every single month and it's just like boom, boom, boom. It creates a lot of predictability in terms of your revenue and it also creates a real loyal fan base for you. And so let's go ahead and dive right in. So that's what a continuity program is. We wanna create it for ourselves. And of course, you know, we have— everyone's trying to push, oh, do a wellness program and get people to come in once a month or once every 2 weeks. And look, that can work. I mean, that's a possibility. But this is for outside of your office. This is that, you know, you don't need to be in your office. That's what's cool about it. So, step number 1. Okay, we're gonna create a mini health continuity program. And the first thing is we need to choose a topic. Okay? So let's just, as an example, we'll do— Diabetes. You know, getting started with veganism, okay? This happens to be a little bit of an interest of mine lately because I'm vegan-ish. I'm definitely vegetarian, but kind of transitioning almost wholeheartedly into that, just struggling with a couple of little things. But so I've really been really interested in veganism. But the point being is just choose a topic that you're passionate about, that you are an expert in, and that is broad enough that you can continue to talk about it for years. Now, you don't have to talk about the exact same thing, you can kind of broaden it out, but it needs to be big enough that you can continue to find new information, continue to deliver value to your subscribers because they're not going to continue to pay you if you just trot out the same old stuff, right? So, got to choose a topic, it's got to be broad, you got to be an expert, you got to be passionate about it, it's got to be interesting. So, you know, it could be pediatric nutrition, it could be health in kids, it could be nutrition in general, it could be maintaining weight loss, it could be, you know, gym. I mean, like, the sky's the limit. There's a billion people in the world and there's guaranteed to be a small fraction of people that are interested in the topic and it's just a matter of whether you can deliver the goods. So, Number 2, we're going to dive into what we're going to actually deliver in a second, but one of those things is going to be a newsletter. So write a sample newsletter. It's going to be like 4 to 6 pages. Include resources like where did you get this information so that they can find out more. Write this thing. Make it engaging. This is going to be part of the test. Is this fun for you? You don't want to do something that's a slog, right? Hopefully this is fun for you, to sit down and take an hour and write 4 to 6 pages on a topic that you really like. And so to start, for what would be considered your lead magnet would be like 5 ways to get started with veganism, something like that, right? And that's going to be your lead magnet, that's going to be your first thing, or that's going to be what you're going to offer as essentially for people to give you their name and email. And then you want to share that first newsletter with some colleagues, right? And say, hey, please read this, give me some feedback. And then use that feedback, make it better, and then you have kind of a model of how you're going to move forward. Alright, so that's step number 2, write a sample. Number 3, create an offer. Okay, so what are you going to offer them? So obviously the newsletter, and that can be delivered in a PDF format. You can also deliver it online— I mean, sorry, in the mailbox as well. I mean, that may be kind of cool to deliver a physical product. But I would probably say just do PDF to start. Now also a very valuable thing is a teleseminar once a month. Now you could essentially get a little higher tech and do like a video conference thing where they're seeing you and they're able to talk and chat and all that type of stuff. Make it simple, just do a teleseminar. It's super cheap, like $5 a month, and you can have up to, I don't know, hundreds of people call in, right? And so you're just gonna sit on the phone for an hour once a month and just answer questions, just have a dialogue. Develop rapport with your subscribers and it's really cool. So that's really, you could just do that, right? Newsletter, teleseminar once a month. So they have access to an expert, they're getting information in a newsletter and they're able to talk to that expert, so that's really cool. And then price it out, right? So I'd recommend like $27 a month, something of that nature. Next, build your funnel, okay? And this is, now you may, now if you don't know what a funnel is, all it is is a way to attract people online. You have an opt-in page and then you have a sales page, right? So your opt-in page is going to say, hey, if you're interested in veganism, here's 5 ways to get started with veganism. Put your name and email in there. So they put their name and email and then they, boom, get bumped to the next page which is your sales page, right? And you're going to shoot a video like this and you're going to say, hey, I'm Dr. Vince Leone. One year ago I got really interested in veganism. I saw the power that food can have on our body. I'm Dr. Vince Leone. The problems with animal protein in our diets, all this type of stuff. So I read every book, I watched every video, all this type of stuff. I learned all about it. And, you know, this is what I do now. I love it. I'm passionate about it. I'd love to share this with you. Once you have a chance to read that, I have now opened up a new program where every month I'm going to deliver really important information about how you can adopt this vegan lifestyle, recipes and plans. Planning and menus and how, you know, what's best for breakfast and what's best for dinner and all this type of stuff. And I'm going to give this to you every single month. And on top of that, we're going to get on the phone once a month for an hour. Everyone calls in and we just have a discussion and I answer all your questions. And, you know, certainly if you have resources, we share that too. And it's really going to be a really great community. If you're interested in that, it's just $27 a month. Sign up below, something of that nature, right? Short and sweet. You outline exactly what's included, and then they decide whether they want to move forward with it or not. And so that's your funnel, and you can use ClickFunnels, you can use LeadPages. I don't get paid by either one of those. I personally prefer ClickFunnels. It's very easy to use. I think it's $97 a month, and, you know, they— you just watch a couple tutorials and play with it for a little bit, you'll get it. It's not that difficult. And you want to connect that to what's called a CRM, right? So AWeber, MailChimp, ActiveCampaign, something of that nature that's going to build your list, right? So you're going to start adding people to your list and you're— and, you know, they say the money is in the list. Your money for your subscriber base is going to be in the list for sure. And then In terms of, you know, people talk, okay, what's a good conversion rate? Typically, from your opt-in page, like for the free thing, that's about 30%. And then from there, it's about 1 to 5% for people to actually sign up, okay? So, just know that the numbers are not very high and that's okay. But you do kind of want to hit those thresholds. And then you just need to run ads at it. And look, Facebook's going to be your friend with this. You get low low-cost ads, or sorry, low-cost leads that you can drive to your opt-in page. And then, and look, if you don't know how to do Facebook ads, it's not rocket science, guys. You can learn. You know, you can Google it and you'll find tutorials. You can go on Udemy, udemy.com, buy a course for $15 and they'll walk you through it all. It's not that difficult. And you're just gonna draw a circumference in, start with your city. I'd recommend starting with your city because you want about, maybe around 300,000 people in terms of what your target market is. And so if you start with your city, what's cool about that is you can say, hey, I'm a local chiropractor, this is my specialty, veganism, or this is something I've become an expert in. And so they'll get onto your list, Some will become subscribers, and then also, if they have a condition that they, you know, feel like they need a chiropractor for, they're gonna see you as an expert and they'll probably come see you. So it can be a new patient generator as well, which is cool. But let's start to look at some numbers. If you could sign up, say, 10 people a month, which is not that crazy, right? If you spend a few hundred dollars in ads, you know, and you have a good converting landing page. And like I said, this will come with time. This isn't gonna happen overnight. But you'll get better at it as you practice it, right? And this is, again, this is your side hustle. This is what you do from 9 to midnight. And like I said, you put in the time now, you reap the benefits later. So say you get 10 people a month to sign up for your program. That's $270 for your first month. After 12 months, that's $3,200. That's not bad. A month, right? Every single month that you just boom, boom, boom. So it's just hitting people's credit cards. After 5 years, that's $16,000 a month. Now, of course, people are going to drop off and people are going to get back on the list, and you're going to get better in terms of the converting and maybe spend a little bit more money on ads to ramp it up because it is making you money. And so what's cool about this is it's well within our scope of practice, minimal time, clearly like 3 hours a month. Like, once you get, you know, the basics down of building a landing page, running Facebook ads, all that type of stuff. And like I said, guys, don't pay someone to do this. It is not rocket science. They will pretend it's rocket science, but it's not. So you can do this. It's not that difficult. Everything is foreign in the beginning, but guys, like I said, if I can do it, you sure as hell can do it. Trust me. So that's it, man. That is your ultimate side hustle, and this is something that you can just build and build and build. It's like your little baby on the side And you just— it's like a little hobby, but it's a money-making hobby, which is cool. It's something that you're passionate about already. You start to develop this, you know, this kind of raving fan base. And, you know, who knows, maybe it's something that, you know, you transition to after chiropractic, or you sell your practice. Who knows? The point being is there's a ton of opportunity here, a ton of people that are looking for this type of information. As a chiropractor, you immediately have some weight because you have the DC at the end of your name, right? So that gives you a huge advantage, and plus you already have a lot of stuff up here, right? So let's utilize that information, get it out there, help a lot of people, get this little side hustle going, build up your continuity program. So I know this is a little off track in terms of, you know, we typically do mindset, marketing, and systems, but this was actually a kind of conglomeration of all 3, which is actually Really cool. So, I'm Dr. Vince with episode number 17, the— what do we call it? The ultimate side hustle for chiropractors. So, I hope this was helpful for you. If it is, please subscribe and then also go get that training at www.leoneconsulting.co. There you will find the DC Micro MBA where I have a free 3-video lesson on mindset marketing and systems, and it's great information. Go ahead and sign up there right away. Okay, I'm Dr. Vince. Have a great week, and I'll see you next week. All right, take care.
