Chiropractic Marketing Tips | 3 Ways to Market Mother's Day

What's up everybody? Dr. Vince Leone here. Welcome back to the show, Dr. Vince Presents, and today we are gonna cover 3 ways to market Mother's Day in your practice. And it feels good to be back in the saddle. It feels like it's been a while, right? So hey, before we get started, please take a moment to subscribe so you'll get a notification whenever I put up new videos so that you can take advantage of them. Also, if you have a friend or other doctor you feel like this could help, please share it with them so they can gain value from it as well. So without further ado, let's go ahead and dive in. Dive right in. Okay guys, so let's go ahead and jump into the material here for this episode, 3 Ways to Market Mother's Day in Your Practice. So first of all, why do we want to do this? Okay, so a couple reasons, right? We want to honor our mothers. Okay, we want to give back to our patients. And we want to create change and interest in our practice, okay? So the best example of this is Starbucks, right? Because they have, you know, customers that come on a daily basis or every other day, kind of similar to our practices where patients come 1, 2, or 3, or sometimes 4 times a week. So when there is no change, people kind of get bored. So even if they're getting value from, you know, your service, things become a little stale. So throughout the year, You know, we have tons of things that we can take advantage of from a marketing perspective. You know, it can be in January, it's New Year's. February, it's Valentine's Day. March, you know, spring and whatever. April, April Fools'. May, Mother's Day. June, you get the idea, right? So we always have something that we can play with. And again, if you want a good example of this, go into Starbucks on a regular basis. You'll see they change stuff around. They have new foods, they have new mugs, all types of stuff. So we want to change interest. And then finally, hey, we want to do this because we want to— Generate new patients. Continually have different marketing avenues so that we can have a steady stream of new patients so that we're not stressing, you know, 3/4 of the way through the month, where's all the new patients? Okay, so we want to have a steady stream of marketing campaigns, and this is just one of them. So now, before we get into the actual steps, we want to mail or email your primary and active patient list and let them know what's going on. Okay, so give them the details. And that's why it's really important to have A good solid email list in an auto— like in a CRM. Because then you don't have to mail. You don't have to spend money on stamps and letters and all that type of stuff. You can just boom, blast out an email. So super important to be building your email list. Let's go ahead and jump right into number 1. What are we going to do? Well, first of all, we want to figure out roughly how many moms do we have, right? Because what we're going to do is we are going to give them a little gift. And what I recommend is a rose, okay? So— and a yellow rose. Not a red rose because Roses, it's kind of, you know, that's for love. So yellow is for friendship. So we want to figure out how many moms do we think that we're going to have in that particular week, okay? Because Mother's Day is on the 13th, and so we want to celebrate the week prior, right? So the 7th through the 11th, or the 12th if you practice on Saturdays. And so figure out, well, roughly how many moms do we have and how many roses do I need to buy, right? Okay? And then also, so we want a rose, we want a little like chocolate, and not cheap-ass chocolate, guys. Go get like the Dove, the little Dove chocolates, you know, those are super yummy. So get some chocolates. We're gonna do a little card, right? That, you know, they always come with the roses. And on that little card, you are going to say, hey, so happy that you're a practice member or a patient. We honor you as a mother and, you know, love that you come into our office. And then, you know, sign the team at ABC Chiropractic or whatever your office name is. And then finally, And so we're gonna hand those out all for their first visit that week. So we don't want to like continue to give them roses, right? So on the first visit that week, they get a rose with the chocolate and a little card. Okay, so that's number one, first thing. Next, create a sign at the front desk that says, hey, free adjustments for moms this week. Okay, now this is what I recommend. You don't have to do this, but we're trying to give back. Okay, we have— we want to have the right intention. We don't want to do this just to generate new patients, right? So we want to give back, we want to honor the mothers, give them a free adjustment, big deal, or 3 free adjustments. I mean, good Lord, if they're good patients or practice members, give them something of real value. And then also, if you offer like massage or any other service, you can discount it. So instead of $60 a massage, you can say, hey, if you schedule this week, you can have it for $45 or $30, half off, whatever you want to do. But give them something or offer them something, okay? Something of value, true value that they'll love. All moms love massages. Okay, so that's number 2, create the sign at the front desk and so that they know exactly what they're gonna get. And then finally, 3, number 3, create a gift card, okay? So, and you want it, again, you want it kind of small 'cause we're gonna attach this to that rose, just a little gift card, okay? And so on that gift card, we're gonna say, hey, Give this to a friend or family member, and then they get, you know, whatever you want to offer, you know, free exam or free consultation or, you know, uh, you know, whatever your evaluation special is, put that on that gift card. Okay. And so that every time, uh, and you're going to attach that to the rose with the little card, with the chocolate, it's all going to go together. Um, so that we are giving something of value. We're, um, giving goodwill. We're, you know, creating a kind of a fun little experience for our patients. And They get a little gift card. So we have the opportunity to generate a new patient from their friend or family member. We all know referrals are best. So as a recap, figure out how many moms you got, buy the roses and the chocolates, get the little cards, get the gift cards, create a sign at the front desk, you know, free adjustments, discounted massage, etc. Create the gift card, attach it to the rose. And then finally, you know, we want to track this stuff. So figure out, hey, How much did we spend on this? What type of response did we get? You know, were moms loving this? Did the staff have a lot of fun with it? Get your staff involved, okay? Let them have fun too. And finally, just go into it with the right intention, okay? Yes, we want to get a new patient, but hey, being a mom, that's a lot of work, right? So let's honor them. Let's truly honor them. And give back to them and celebrate them because this is the one time of the year that, you know, they really get recognized, just like for Father's Day. But Mother's Day, let's do this, let's do it right, and, and have a lot of fun doing it. And you will get paid back either in new patients or the goodwill that is generated in the process. Okay, so now, uh, I don't know if you've noticed, but I have created a new consulting program. This is a group consulting program. It's called DC United. It is very, very cool. It is monthly, biweekly live video conferences where we train on marketing, mindset, systems, everything that we can grow our practice and our lives. I would love for you to at least check it out. Okay, so I did create a kind of a free little training at chiropracticconsulting.co, and you can download that And it's 5 little videos on mindset, marketing, staff, systems, and money. And when you join, you get a $2,000 gift. How cool is that? So check that out at chiropracticconsulting.co. Okay, I am your host, Dr. Vince Leone. Don't forget to subscribe if you haven't already. I hope that this is valuable. Go ahead and take this information, implement it, and have a good time. All right, so until next week, Thank you so much for watching, and I'll see you then. Bye-bye.