Dr. Vince Leone tells chiropractors to market around common spine problems like disc degeneration, spinal stenosis, and sciatica instead of rare conditions. Adding headaches, knee pain, and neuropathy to your messaging reaches more people and builds your reputation as a spine specialist.
Speaking about conditions that affect a lot of people. You don't want to be talking about some obscure, you know, rare condition. You want, you know, as chiropractors, you know, if you say you're a decompression niche, well, you want to talk about discs and spinal stenosis and facet arthrosis and sciatica and all these different things that can go wrong with the spine because a lot of people Have those, and it's a good way to set yourself apart as a, you know, a spine care expert and promoting the niches that you have. So I'll talk about headaches and back and chronic knee and peripheral neuropathy.
