A new 2025 study in Chiropractic and Manual Therapies examined what patients prefer chiropractors to wear. Researchers tested four attire categories—casual, formal, scrubs, and white coat—in a university clinic. The findings could shape how chiropractors dress to build patient trust and satisfaction.
We're going to start with the doctor's appearance, and Dr. Kyle even has research to back us up on this. I love it.
This is really cool. This is actually a brand new study, uh, published, uh, just this year in Chiropractic and Manual Therapies 2025. The title of study is Patient Preferences for Chiropractors' Attire. And they did it at a university-based clinic. And the— just going to read a few tidbits of this, but I'll get to the— I'll get to the meat of it. And this will be very applicable to you doctors listening to this. So it says there's a significant body of research that has examined how the attire of physicians and nurses affects patient perceptions, preferences, and outcomes. Well, this is the first study. Where it was specifically addressed to chiropractors and chiropractic patients. And there were 4 different attires that they evaluated in the study: casual, formal, scrub, or white coat. Now,
