Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Chiropractor's Tech Upgrade: Signage & Patient Outreach for Success!

1 Sept 2025 · 1 min

Watch on YouTube

0:48

In this segment Dr. Vince Leone offers concise, actionable advice for chiropractors looking to add new high‑tech treatments—such as laser therapy or shockwave—into their clinics. He emphasizes two core marketing tactics: (1) installing prominent, professional signage in the reception area that visibly advertises the new service to every patient who walks through the door, and (2) proactively contacting the existing patient database via email and text messages to announce the addition, explain the benefits for specific conditions, and prompt immediate booking. The guidance is framed as a quick‑start checklist for integrating new therapies into practice without extensive planning.

Chapters

But then, um, how do you integrate it into your practice? You know, this is probably a whole new, whole other topic, but I'll just go really, really quick. One, you should 100% have signage. And this is another reason why I like Cutting Edge is because they give you, you know, big signs. Like, you should, you know, these things are working for you. They should go in your reception area and they should— so every single new patient, existing patient that comes in, they're going to see this big, nice, professional-looking spine. Touting laser therapy or shockwave or whatever it is. And then you should let all your past patients know. You should be emailing and texting your past patient base and say, hey, you know, did you know that we now offer this new service and it helps these conditions? And if this is something that you're suffering from, you know, click or call today.