Dr. Vince Leone argues that outdated clinic equipment like old ultrasound and traction tables signals low value to patients. Upgrading to modern tech attracts higher-paying patients, improves resale value, and positions you as a specialist instead of relying on personality alone.
Patients can tell the difference in a clinic that's living 20 and 30, 40 years ago in technology and a clinic that is modern-day technology.
So, you know, you, as with anything in the financial world, guys, you want to look at this and gals, you want to look at this as an investment. You know, hey, I want to put $1 in and what am I going to get out? So, and the more you invest in your company, your practice yourself with the training, the more valuable it becomes, right? So when you're trying to differentiate yourself, positioning— how can I be an expert? How can I be looked at differently? How can I be seen as a specialist? And these investments add, right? They add that value. So not only now currently, as you— because you can charge higher prices and there'll be less resistance to experts, but also when you sell your practice, if you have the systems and the marketing and the expertise and the protocols to help a super high-value patient, well, that's— and you have the equipment that you've invested in, that, that creates a higher value to your practice, um, and would be more attractive to a true business owner, right? Someone that is, is doing more than just a personality-driven chiropractic practice. Look at these as an investment. Do your research. But there's— these, these are phenomenal tools. We live in the Best time ever right now for healthcare because things are rapidly improving and changing. And, you know, they're all opportunities for us to expand what we do, how we help patients. And then, you know, obviously patients get great results.
Patients can tell the difference in a clinic that's living 20 and 30, 40 years ago in technology and a clinic that is Modern day technology. I get people all the time say, "Wow, this is different here." You got you're in a town of 850 people. I'm in a town of 850 people, and most docs around me are still using ultrasound and you know interferential and old intersegmental traction tables. And you know, I'm not saying there's no value in that, but therapies and advancements have moved way beyond. Those therapies now. And if you want to modernize and update to these newer therapies, patients will be able to tell the difference, and you're going to attract a different level of patient.
