Decompression Growth Case Study: Dr. Reynolds

Okay, welcome. My name is Dr. Vince Leone with Specialized Practice, and we got one of our great clients, one of our new great clients here, Dr. Ross Reynolds. Hey, Dr. Ross, how are you today?

Doing great.

Appreciate you taking the time to kind of go through these questions on our case study. Um, and, uh, let's just dive into it. Um, first question, before you joined Specialized Practice, um, with decompression specifically, what were, what were you struggling with the most?

Well, it wasn't as quite busy as what I wanted it to be. And I wanted to be busy, but I had to have a way to be able to get to that point. It was doing okay, but I wanted it definitely busier. Okay.

And were you specifically looking to grow more cash services versus the insurance side?

Oh, absolutely. So every year insurance companies, they require more and more and they reimburse less and less every single year. It might be just a little bit every single year. But, but yeah, I was getting tired of working with insurance companies all the time.

Yeah. In terms of the decompression and trying to get that growing, because you already had a table, um, and doctors come in at all levels with us. Some have 1 table, some have 4 tables, some have no table. So you had 1 table, you were already doing it. Um, had you tried something else prior to working with us to try to grow decompression?

Well, initially, you know, I read the research about decompression. I was super interested in getting one table because I thought it would be such a great benefit to my patients. So over the 2 years before I joined with Specialized Practices, I had a fairly successful decompression table, but I wanted to be able to grow that more and more. So when I joined you guys, yeah, then it really did explode.

So let's see, you joined us about 2 months ago. Um, do you want to share what you, what you've generated in revenue and decompression since then?

Yeah, so it's the most successful— I've owned my clinic since 2013, and this is the most successful 2 months I've ever had. So I, since joining December 3rd, I've made over $50,000 just in decompression phone calls. I love it.

I love it. Um, I know you were a little nervous about joining because obviously there's an investment. Um, what made you decide to move forward anyways?

Well, you know, you're, you're there until we get the $15,000 back, right? So $15,000 was like, oh boy, right? So I went home and talked to my wife, um, and she's like, I think we should do it. He's offering a guarantee until you make the $15,000 back. He'll continue to work with you until you do that. And I mean, I think we accomplished that within 3 weeks.

I was really impressed with the support that your wife showed. That was awesome because it seems like spouses aren't always on board.

Well, the way that me and my wife, we always talk about it, I present something to her and I say, I don't want a quick yes or a quick no, but I want to talk about this and I want you to do your own research. And then we'll come together and we'll discuss it. And it's not going to be just this quick thing. I, I think I thought about it for at least a month, month and a half before I end up joining with you guys.

Yeah, I always tell doctors, it's not— there's no hard sell, right? It's like, take your time. I want it to be a good fit for both of us. It doesn't make sense. And, you know, we win when you guys win. So, um, and I believe, you know, we've probably sent over a bunch of material that we have and Is that what you shared with your wife?

Yeah. And then I was listening to the Specialized Practices podcast and I initially found you on Facebook and then I looked in the podcast and I started listening to your podcast and I'm like, wow, this is, this is something I can do, right? They're making a lot of sense. They're not pushy. They're giving us good information. They're doing all these different informational things that I could easily do. I do think it benefited me that I had a decompression table. Prior because— and then offer or asking for people for cash-based services because I was already doing it. I had no problem asking people for cash-based, cash-based programs for anybody.

Yeah, yeah, yeah. I knew that from the beginning. That was great. So for, for you, what was your biggest hesitation before joining?

The $15,000.

Just the money. Yeah.

Just the money. But I felt like I'm driven enough and educated enough about it that it was gonna happen.

You know, it's interesting what I found both in my own life, 'cause I have coaches all the time, and with clients is when you do make an investment, a couple things happen. One, you tell yourself that you're worth it, right? So, but also it's motivating. You're like, hey, I'm putting in this money. I got a 90-day sprint. I'm gonna go all, all in. And so that tends to create a lot of momentum for doctors, so— and it certainly has for you, so that was kind of cool to see. Um, what surprised you the most once you got into the program and the material?

Um, I would say the how quick we grew right after starting to listen to it. The Alchemico ROF I'll listen to that from work and back from work because I think there's a lot of great information on there. My favorite part about it all is when you say, tell them the price, and then be quiet. And don't say a word. So, you know, I think that's a really neat part of it. But there's a lot of great information in the whole product that you offer on specialized practices. Um, from the beginning of the consult to the, the ROF and exactly what to say, the 4 Horsemen is a wonderful thing. It all works really, really well together.

Awesome, awesome. I love that. Um, yeah, I always tell doctors, like, especially when we've been practicing and been in practice for 15, 20, 30 years, you kind of get used to doing a, like, just a very simple ROF, right? And that just typically doesn't fly when you're asking for $3,000, $5,000, $7,000, that type of cases. Um, was there a specific change that seemed to make the biggest difference in your results? A specific change you made?

Oh yeah, so like the video. So we do, uh, the phone conversation and then we have, have them watch the videos, and then we'll do the, uh, the free consult with the X-ray MRI review. And then I'll, I'll just say to them, I think you're a great candidate for this program. And then I'll say, let's go into the exam. And all that stuff works really, really well together. I wasn't doing any of that before. And then to do an official sit-down and report of findings with people and taking your time to do that, to really go over the whole program extensively with them and in detail is huge.

That's awesome. I love that. Yeah, I had a mentor that once told me a confused mind will say no. And so that's why, you know, in the ROF, we're just trying to be super thorough so that there's, you know, complete clarity for the patient about, you know, what's wrong with their body, why other things are not going to solve the problem, and where decompression is going to, you know, make that transformation for them. Other than the revenue, Right. Obviously revenue is great, but is there any other win or, you know, specific result that, you know, you'd like to share since joining?

Well, I was really hesitant about wearing scrubs, but I made the dive and I really love that too. It's, they're super comfortable. They look really professional because we're in a small town, Iowa here too. You know, I was kind of worried about what people are gonna say or think, but so far it's been really, really great and I've seen some Great success with patients already.

I love that. Going through this so far, you've only been in the program two months, but has it changed any way you think? You know, as a doctor and a business owner.

Oh yeah, 100%. I mean, it makes you; it makes you elevate your game to want to be the better doctor. I want to learn more about it and how better I can help patients. Right? Just the simple tweaks to. A 5-degree tilt on the table compared to a 10, and how we can get people better faster with great results. Yeah, absolutely.

Who do you think would not be a good fit for the program?

Somebody who doesn't want to grow their practice.

Well, here's what I know about you. You've put in the work, right? And you— and I I always admire that about, you know, what you've done. And those are the most successful doctors, the doctors that just kind of follow the game plan, right? And put in the work. But what I, you know, you were saying, hey, I listen to this stuff on the way to work and on the way back to work. I'm listening to the podcast. I'm doing all this type of stuff. I feel like doctors who are looking for some type of easy button, that this is not the program for them.

No. This, I wouldn't recommend it for that, right? I was taking my computer home every night. I was going through all the videos that you were recommending to watch. I was writing things down. I was taking notes. If you're willing to put the work in to do it, you're gonna see success with the program. But if you feel like, yeah, you just sign up and you don't do anything, um, well, that's what you're gonna get out of it too. You're probably not gonna get much out of it.

Yeah, agreed. Um, what would you say to a doctor out there who's on the fence right now? There's a lot of doctors we've talked to in the past, or they've seen our ads, or they've been to our Decompression Summit. What would you say to doctors on the fence, um, with the decision, you know?

Yeah, take the leap. What else do you have to lose? You know, you're gonna work with your client until you've made that money back. $15,000 may seem like a lot, but if you're guaranteeing that and you're gonna continue to back the person that decided to do it, yeah, do it, take the leap. Most people don't have the fortitude to do it. And I think that's what separates great businesses from just average.

Yeah, I think that's a good point because the sad truth is not everybody wins. Right, most people kind of just kind of stumble along, right? Not, maybe not stumble along, but they just, they just kind of, they're doing $15,000, $20,000, $25,000 a month. And it just does, you know, you do need to be a motivated doctor to, you know, if you want to go up into that top 20% or 10% or 5%, it's, um, yeah, fortitude. I think that's a really good A very good word. It does take getting out of your comfort zone. I feel like if you want to get results that you've never had before, you're gonna need to do something different. And we've all heard the saying, hey, if you do the same thing, you'll get the same result. Well, we have to try something different. The good news is there is a proven model. It's just a matter of, hey, do you wanna make the investment? Not only the investment financially, but the investment in time and kind of commitment to grow. I think the good news is when you do, practice gets a lot more fun.

Yeah, I would agree with you 100% on all of that.

So, um, well, thank you, Doc. I appreciate you taking the time and sharing your experience with us, and, uh, looking forward to continuing to work together.

All right, thanks so much.