Dr. Vince Leone contrasts brand marketing like Coca-Cola billboards with direct-response marketing, where you spend $1,000 expecting $10,000 back. He bought a newspaper ad for neuropathy treatment and got flooded with patient calls that grew his practice fast. Dr. Brightmozer's coaching saved his career and inspired him to coach others.
There's 2 types of marketing. There's direct response and then there's brand, you know. So Coca-Cola on the billboard is brand. Direct response is I put a dollar in. In other words, I'm gonna run a newspaper ad, I'm gonna spend $1,000, I expect to get $10,000 back, something like that. So bought Dr. Manna. Remember Dr. Manna? Um, killer ads. Oh yeah, I remember the, I remember the killer ads, not Dr. Manna specifically, but yeah. Bought killer ads, wrote an ad for neuropathy, put it in the paper, and the phone started to ring. And it rang, and it rang, and I started signing up patients left and right and getting patients better with neuropathy, and the practice just took off from there. Now, timing in life is very important, and I was fortunate. And by the way, that's why I went into coaching in the first place, is Dr. Brightmozer saved my career.
