A doctor bought a $50-60k robotic laser but wants to sell it, claiming it doesn't work. The speaker's data from six identical lasers shows 85-88% success rates over eight years. The real problem: the doctor lacks confidence and doesn't use it enough, not the equipment itself.
But I just talked to a doctor. He contacted me via Messenger, a past client, and he's looking to sell his laser. And he bought a $50,000, $60,000 robotic laser, and he says, it's just not working for me. Well, what does that mean practically? It means he's just not using it. He's underutilizing it. And because I know the laser works, because I have 6 of those lasers and we— and I've kept track statistically every year on those lasers for 8 years in a row. And I know they consistently get 85 to 88% success rate across the board, hands down. And so it's not that the laser doesn't work, it's that he doesn't have confidence. He's not recommending it enough, he's underutilizing it, and so instead of learning what he needs to do better, or how to utilize it better, or learning correct protocol, he's just bailing ship. That's a classic case of underutilization.
